New In Premium Brands 


Our five new brands this season are:

Marc O'Polo produces premium casual wear that is timeless and sophisticated. Their clothes are made with high quality materials and our collection includes floral blouses, versatile jumpers, printed scarves and transitional pullovers.


Ilse Jacobsen
 clothing gets their inspiration from the idyllic seaside resort of Hornbæk. They are known worldwide for iconic functional rain jackets of exceptionally high quality. We stock 3 different styles in a number of colours. 


Marie Méro is a contemporary premium fashion brand that offers complete stylish outfits for every occasion. Their pieces can be worn for multiple seasons and our collection is made of autumnal blouses and dresses.


Henriette Steffensen Copenhagen is a sustainable brand with the main aim of ‘No Waste.’ Their pieces have been designed to be staples in your wardrobe for many seasons made from high quality fabrics. At Alana we have popular cardigans and winter accessories.


LeComte is a naturally feminine lifestyle clothing brand who cater for the modern women. LeComte clothing provides fresh and trendy looks and our pieces consist of bold print pullovers and hoodies as well as outerwear items.  

Alana's Favourite Brands


Our five favourite brands are:

Naya clothing has the desire to do something different and unique with loose-fitting pieces for maximum comfort. Naya pieces embrace layering with sheer chiffon and contrasting lines to create your look. At Alana our collection is made up of navy and black staples.


Part Two creates elegant, feminine, trend-led collections for individual styles. Their timeless classics are great for day into night outfits and we have a vast range of fashion-forward pieces.


Mos Mosh was originally created for their love of jeans and now has expanded into timeless ready to wear casual wear and tailored pieces. Their collection is made up of raw hems and elegant styles. We have a wide selection from jeans to jumpers to dresses and blazers.


Summum Woman produces comfy pieces that are made with the highest quality materials possible. They pride themselves on creating clothes for every occasion and we stock print dresses, blouses and skirts.


Costa Mani is known for stunning prints with a modern colour palette. Their collections are designed with comfort and quality at the forefront, resulting in great fitting garments to suit every woman. 

Classic Brands 


Our five classic brands are:

Elsewhere believe that life is too short for boring clothes! Alana’s Elsewhere range is made up of the perfect statement pieces from quirky tunics and pullovers to distinctive moon trousers.


Betty Barclay is a worldwide fashion brand associated with long-lasting modern clothing. The collections include fashion pieces that can be worn anywhere at any time.


Olsen fashion label is trendy, wearable and uses high-quality soft fabrics. Olsen's collection is comfortable, colourful and will keep its shape through the many wears they will get.


HV Polo is a lifestyle fashion brand driven by the passion for horse riding. Their collection is full of seasonal colours and trends.


BRAX is a key player in the premium casual clothing segment. They have a passion for inspiring their customers with trendy products that fit true to size.