Founded in 1969 in Copenhagen, Denmark, InWear has grown into a leading fashion lifestyle brand celebrated for its modern, minimalist approach to womenswear. The brand’s philosophy is rooted in creating timeless, thoughtfully crafted pieces that resonate across generations. Their designs balance contemporary tailoring with effortless sophistication, embodying Scandinavian sensibilities of simplicity and quality.

InWear’s collections focus on versatility and fit, ensuring garments flatter diverse body types and can be comfortably worn across seasons and occasions. The range includes coats, dresses, blouses, trousers, and knitwear, all designed with precision tailoring and luxurious fabrics. InWear champions sustainability and longevity by prioritizing quality materials and durable construction.

Available at Alana Interiors, InWear continues to evolve while maintaining a timeless aesthetic often referred to as "eternally now". Their collections appeal to women who seek both style and substance, with clothing designed to empower and make the daily business of dressing simpler and more elegant.