Founded in 1995, Alana is an iconic, family run destination store with community and connection at its heart. Built on the legacy of Alan and Ian Little, owner Carol Little has created a name synonymous with quality, style, and personal service. Today, the next generation continues that legacy, with daughter Libby playing a pivotal role in the ladies’ boutique. Alana is a one of a kind destination for everyday, practical creative living, offering a carefully curated mix of world renowned lifestyle brands and affordable style across fashion, interiors, and home.

Customer experience is at the centre of everything we do. Our knowledgeable team, many of whom have been with us for over two decades, are passionate about building long lasting relationships and providing trusted advice and personalised service, both in store and online. For over 30 years, this commitment has made Alana positively unique on the high street. With a modern, accessible store, shopping at Alana is as enjoyable as it is inspiring. No visit is complete without coffee and a taste of our famous homemade scones, freshly prepared daily in the café with no compromise on quality. A place to meet friends, spend time with family, and discover everyday affordable style with a twist, Alana is a destination in every sense. Follow Alana on Facebook and Instagram for new arrivals, sneak peeks, and the latest news.