FEEL GOOD! Herford based fashion label BRAX has stood behind this lifestyle for more than 125 years. Founded by Bernward Leinweber in Berlin 1888, the company has made a name for itself as a key player in the premium casual clothing segment.

 BRAX is all about passion! A passion for inspiring customers for our products.

The brand values smart, stylish and passionate epitomize the BRAX brand.

BRAX is all about inspiring customers for their trendy products which fit true to size. At Alana, we stock sizes ranging from 34 (UK 8) to 42 (UK 16).