Inside Alana

Our loyalty scheme

Alana Rewards

Earn points every time you shop with us, in store and online. Every £120 you spend gives you £10 off.

Our way of saying thank you

Alana Rewards is our way of saying thank you for supporting our independent boutiques. It's free to join, your points never expire, and redeeming your rewards is simple, whether you're visiting one of our boutiques or shopping from home.

How it adds up

£120Spent
£10Off your next purchase

You earn 1 point for every £1 spent on full-price items, before VAT – so every £120 you spend gives you 100 points, worth £10 off.

  • 1 point per £1 Earned on full-price items, before VAT.
  • 100 points = £10 off Redeem in any of our boutiques or online.
  • Points never expire Take your time. Your balance is always there.
  • One shared balance In store and online purchases add up together.

How it works

  1. 1

    Join

    Sign up in seconds online, or ask any of our team to sign you up next time you're in store. It's free.

  2. 2

    Earn

    Collect 1 point for every £1 you spend on full-price items, before VAT, in our three boutiques and online.

  3. 3

    Redeem

    Once you reach 100 points, swap them for £10 off. Rewards can be used on anything, including sale items.

In store and online

  • In store

    In our boutiques

    • Ask any of our team to sign you up
    • Earn points at Alana Interiors, Alana High Street and Alana Holywood
    • Ask at the till to check your balance
    • We'll let you know what rewards you have and apply them for you
  • Online

    At alanainteriors.com

    • Join through the Alana Rewards icon, or the Join now button above
    • Log in to your account to earn points on your orders
    • Open the Alana Rewards icon to see your points and rewards
    • Choose a reward to get a unique code, then enter it at checkout

Rewards questions

What is Alana Rewards?

Alana Rewards is our free loyalty scheme, and our way of saying thank you for supporting our independent boutiques. You earn points every time you shop with us, and every 100 points gives you £10 off.

How does £120 become £10 off?

You earn 1 point for every £1 you spend, calculated on the price before VAT. So when you spend £120, £100 of that counts towards points, giving you 100 points – which is worth £10 off.

Where can I earn and use my points?

In our three boutiques – Alana Interiors, Alana High Street and Alana Holywood – and online at alanainteriors.com. Alana Rewards doesn't apply at Gather at Alana.

Do I earn points on sale items?

Points are earned on full-price items only, so sale and reduced items don't earn points. You can still use your rewards on sale items, though.

Do my points expire?

No. Your points never expire, so you can save them up and use them whenever suits you.

Are my in-store and online points combined?

Yes. You have one shared balance, so points from our boutiques and from online orders all add up together. Just make sure you use the same email address in store and online.

How do I check my points?

In store, just ask any of our team. Online, log in to your account and click the Alana Rewards icon to see your points and available rewards.

What happens to my points if I return something?

If you return an item, the points you earned on it are removed from your balance. If you used a reward on an order and then return it, we'll give the reward back to you to use again.

Can I earn bonus points?

Not at the moment – points are earned on your purchases only. We'll let members know if that changes.

Terms and conditions
  • Alana Rewards is free to join. Membership is limited to one account per person, linked to one email address.
  • Points are earned at 1 point for every £1 spent on full-price items, calculated on the price excluding VAT. Points are not earned on sale or reduced items.
  • Points can be earned and redeemed at Alana Interiors, Alana High Street, Alana Holywood and alanainteriors.com. Alana Rewards does not apply at Gather at Alana.
  • Every 100 points can be redeemed for £10 off a future purchase. Rewards can be used on full-price and sale items.
  • Points can't be added for purchases made before you joined, or for purchases where your account wasn't used.
  • Points do not expire.
  • If an item is returned, the points earned on that item will be removed from your balance. If a reward was used on an order that is later returned, the reward will be added back to your account.
  • Rewards have no cash value, can't be exchanged for cash or gift cards, and can't be transferred to another person.
  • Online, rewards are applied as a unique discount code at checkout. Only one discount code can be used per online order.
  • Alana Interiors reserves the right to change, suspend or end the Alana Rewards scheme, or to remove points gained through misuse, at any time. Where possible we will give members notice of any changes.

Your details are used to run your Alana Rewards account and are handled in line with our privacy policy.

Start earning today

Join for free in seconds and start collecting points on your very next purchase.