ICHI is a contemporary Danish fashion brand known for its playful, feminine style, bold prints, and easy to wear silhouettes that fit effortlessly into everyday life. For over two decades, the brand has focused on delivering high quality fashion at affordable prices, making trend led Scandinavian design more accessible to women around the world. At Alana Interiors, the ICHI collection brings this signature blend of creativity and comfort to UK and Irish customers looking for pieces that feel modern yet relaxed.​

From soft knitwear and fluid blouses to sharp blazers, dresses, and tailored trousers, ICHI designs are made to mix and match across seasons. Clean lines and minimal Scandinavian shapes meet expressive colours and prints, giving you the freedom to dress up or down depending on your day. The focus is on versatile styling: pair a printed ICHI dress with trainers for daytime ease, then switch to heels and statement jewellery for a more polished evening look

ICHI is part of the Danish fashion group DK Company and is now sold in thousands of stores across more than 40–50 countries, reflecting its growing global appeal. At Alana Interiors, the edit is carefully curated to suit UK and Irish lifestyles – think comfortable fabrics, flattering fits, and pieces that work for busy days, city breaks, relaxed weekends and casual office looks. This collection is ideal for women who enjoy updating their wardrobe with current trends while keeping an easy, authentic, and individual sense of style.