Founded in 1949 by Bernard Gantmacher and his sons Marty and Elliot in New Haven, Connecticut, GANT has its roots deeply embedded in American sportswear tradition. What began as a family shirtmaking business has flourished into a brand synonymous with quality, innovation and classic preppy style. Known for pioneering features such as the back-collar button, locker loop, and box pleat, GANT revolutionised the button-down shirt market and captured the Ivy League aesthetic.

Building on its heritage, GANT expanded through the 1970s and beyond to introduce collections including ties, trousers, and rugby shirts, maintaining a perfect balance of fashion and function. Its garments blend premium materials with outstanding craftsmanship, making them versatile for both casual and smart occasions.

Today, GANT remains a sought-after premium label celebrated for timeless American sportswear influence. Available at Alana Interiors, GANT continues to offer tailored fits, classic designs and a legacy of enduring quality, making it an essential wardrobe choice for confident, style-conscious shoppers.