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About Us

Hello and Welcome to Alana.
Founded in 1995, Alana is an iconic household name with a
family focus at the heart of the business. Following in the
footsteps of her father-in-law Alan and husband Ian, two well-
known popular businessmen in the community, Carol Little, the
owner of Alana, has created a legacy in her own right in the
retailing industry. Modelling herself on her mother, daughter Libby
is also following suit and plays a pinnacle role in the ladies
boutique department.
Alana is a one-of-a-kind destination store for everyday practical
creative living. Offering a mix of world-renowned lifestyle brands
and everyday affordable styling, there is no shortage of luxury
from fashion to interiors.
If you are looking for something new, you are in the right place.
Alana strives to be industrious and innovative, offering the
customer something they want by putting their desires at the top
of the priority list. There is a clear point of difference in everything
the store has to offer compared to others on the high street.
The customers are at the centre of the business. Through the
product and brand offering, the staff, many of which have been
there for over two decades, work hard towards building long-
lasting and meaningful relationships with the much-loved loyal
customers that frequent the store and website daily. For 25 years,
the passion and ambition of the team have been making Alana
who they are in their own right, positively unique.
By tapping into the burgeoning customer demand for trusted
advice and expertise in fashion and home, Alana can offer
that personal service and create the experience for the

customer by bringing a new level of personalised, curated
shopping to the high street.
With an impressive, modern store and accessibility right at
the front door, no shopping trip is truly complete without coffee
and a taste of the famous bestselling homemade scones. With all
the food in the café prepared daily and fresh onsite, there is no
compromise with quality.

It is the meeting place for friends, it is a day out for the family, and
it is the ideal destination for your everyday affordable fashion with
a twist. Whether it is on social media, through the website or, in
store; the team is passionate about helping you find that key
piece and providing the personal touch customer service that you
have come to know and love.
Going from strength to strength, shopping at Alana is an
experience like no other.
Be sure to follow Alana on Facebook and Instagram for sneak
peeks, new arrivals, and the latest news and promotions.
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